To Pop Profits & Prestige
To Pop Profits & Prestige Raise Astute Conscientiousness Enterprisewide “What’s the big idea of proposing the imprecise and subjective concept of conscientiousness as the key quality to win business races when hundreds of incredible start-ups are rising every morning and when technologists and scientists are ushering in the new era of the Fifth Industrial Revolution (5IR) with awe-inspiring wonders like Metaverse, AI, space travel, Mars colonisation and Neurolink.” That’s the question pundits raised during our initial consultations And, maybe, that question arises in the minds of many readers over-enchanted and infatuated by the emerging new world of AI/ VR/Metaverse et al. The following definition of conscientiousness in “Psychology Today” magazine provides some answers: “conscientiousness is a fundamental personality trait - one of the big five - that reflects the tendency to be responsive, organised, hard-working, goal-directed, and to adhere to norms and rules…...